<br/>Many people want a bigger online presence these days. Building up an audience is crucial to having a successful online business or community. A good way to establish a voice and an audience is through writing a blog. If you want to find out how blog posting can help you, then read through this article. <br/> <br/>You can make your blog more interesting by adding videos. Don't rely on videos, however. You still need to post high-quality text content on a regular basis. Write text descriptions or other copy to go along with any videos embedded in your posts. This also lets you place your keywords near the video, which is great for search engine optimization. <br/> <br/>Comment on other's blogs in order to generate more interest in yours. If you decide to use Google Reader, it is wise to have another folder within it in order to follow other blogs. Comment on these regularly, when there is something you want to divulge. <br/> <br/>Don't let writing a blog consume you; continue doing other activities not related to blogging. You do not want to burn yourself out, so plan on staying away from your blog at some point in the day. Therefore, schedule some time to exercise, see friends, or simply just take a time out for 5 minutes or so. The time you take aside from working on your blog will improve the quality of time that you do spend on it. <br/> <br/>Blog about something readers want to know. Nobody is immune from daily tasks such as sweeping and cleaning the dishes. Such content would have to be presented in a unique way to get readers to care. Look for a topic that will engage readers. Blogging success, after all, relies on your ability to attract readers. <br/> <br/>Be authentic and real. Don't make it look like you are a 'know-it-all'. Try being honest, transparent and open. Never forget this. You can and should use your blog to express your individuality, uniqueness and identity. Reaching for perfection is great, but don't dwell on it. If you make a mistake, acknowledge it, and move on. This will help to keep your blog unique and interesting, so that there is not another one just like it on the web. <br/> <br/>Ask other expert bloggers in your niche to trade guest posts with you. These guest posts will mean better content for you and your readers. One good side effect of this strategy is that you'll probably receive a traffic bump, as many bloggers link any guest posts they make to their own blogs. Enlist the services of a few guest bloggers to help build a better blog. <br/> <br/>Try recruiting guest bloggers to write for you. If nothing else, it will help you improve relationships with these individuals. Good relationships can frequently work in your favor. There may come a time when you need a favor, and that blogger that you let post on your site will be more than willing to help you out. <br/> <br/>The information that you have learned here should give you a view foundation for creating and maintaining a blog. Apply everything that you've learned and stay patient, you'll see results in no time.